UXfocus

Cytat z książki Sketching User Experiences Billa Buxtona (str. 41). Relacja ze spotkania Steve’a Jobsa (na drugi dzień po powrocie do Apple’a!) z grupą analityków i konsultantów:

He specifically emphasized getting back to meeting the needs of their core customers
and said that Apple had lost ground in the market because they were trying to be everything
to everybody instead of focusing on the real needs of their customers. He also
pointed out that Apple had broken new ground with the original Mac OS and hardware
designs and that he would now make industrial design a key part of Apple’s strategy going
forward. (Tim Bajarin, personal communication)